• Demand forecasting: This involves running a specific group of designs past our panelists and measuring their levels of excitement. Top rated designs are featured in advertisements to accelerate word of mouth marketing; low performing designs are eliminated to reduce unwanted inventory, lower the number of SKUs, increase profitability, and protect brand equity.
• Brand evaluations: This also involves running specific designs past the panel, but these designs will be compared head-to-head against competing lines.
• Product and design selection in new markets: This involves assembling panels in specific regions of the world where you want to know if your existing products will appeal to local taste.
• Regionalizing an existing offering: This involves running your line past regional panels on an ongoing basis in order to isolate designs which appeal to local taste.
• Pricing. This involves conducting a willingness to pay analysis (Van Westendorp or similar) for all designs under consideration. Final output is a recommended price and discounting strategy for up to 125 products.
• Brand compatibility studies: Certain designs attract a type of customer that can alienate existing buyers. Hertaste can determine ahead of time if an offering can be launched under the same brand or if a new brand must be created.
• Designer screening: Is a designer in synch with your customers? How do you know who to hire and who to fire? It’s all talk and a subjective war of egos. Hertaste can deliver an objective process to streamline how designers are selected and measured.